The Beanie Project: Honoring Nat with Love and Purpose

Nat will forever be remembered with a smile on his face and a beanie on his head. He was a devoted family man and the best father in the world, who faced a short but courageous battle with kidney cancer and fought with incredible strength. To honor his spirit, The Beanie Project was created — a mission powered by Madison Aballi’s Mitzvah Project and The Swag Lab together with his wife Jenny and daughters Hadley and Kira to remember Nat, give back to a cause important to him, and visibly connect those missing him.

Our goal is simple yet powerful: to place 1,500 beanies on the heads of people in Nat’s honor and to raise funds for a cause that meant so much to him.

100% of proceeds from this project will be donated to End Jew Hatred, honoring Nat’s legacy by supporting Jewish civil rights worldwide and helping combat antisemitism in schools and on campuses.

Every beanie tells a story — of friendship, love, and the legacy of a young man who continues to inspire us all and will never be forgotten.